Why the Arctic Tern?


The Arctic Tern is an amazing bird. It travels great distances, is highly adaptable, and they are amazing at navigating. 

We can learn a lot from these birds, which is why we have chosen the Arctic Tern as our Logo.




Sometimes, we don't feel big enough to create an impact.


With a length from head to tail feather of approximately 13 to 15 inches and a weight of roughly 3.5 ounces, this tiny bird makes the longest migration of any animal in the world! Over its lifetime, researchers estimate that the arctic tern migrates about 1.5 million miles (2.4 million kilometers)—equal to three trips to the moon and back.


When we want to reach goals in our own lives, it's not size that matters but the resourcefulness we bring to reaching our goals. Where are you playing small because you do not feel big enough?


It's easy to get off track

Traveling from the Arctic to the Antarctic within a year, the Arctic Tern never really experiences winter. This bird is always on the move and is skilled at even obtaining food while in flight. Their ability to cover long distances also rests on their ability to not only fly but glide as well. This adaptability allows them to take advantage of wind currents. Neither long distances, wind currents, nesting, nor searching for food in mid-air will sidetrack this little bird. Despite its many challenges, it always reaches it's goal. What is sidetracking your journey?




For motivated individuals at midlife who are unhappily successful and are ready to turn their life into the direction of their dreams.




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